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What is Conscious Beauty?

We have been hearing a lot about the term, "conscious beauty" lately. What is it really? My take on conscious beauty is that the production and consumption of beauty products take into consideration consumers’ broader concerns, not just skin care issues. These concerns include health, environment, animal welfare, and worker rights.

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Aguaje: The New Natural Retinol Alternative

Imaya Beauty's Retinoic Face Oil is made from 100% pure aguaje oil. It is a safe, effective, and natural alternative to retinol. It does not cause irritation, redness or negative effects. Aguaje oil is the next big trend in anti-aging skincare!

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