Free Canada & USA Shipping

Aguaje: The New Natural Retinol Alternative

Retinol has been the long-standing gold champion of anti-aging and anti-acne in the cosmetics industry. It is one of the only compounds that has been clinically shown to smooth and tighten the skin, while reducing the appearance of blemishes and sunspots.

The PROBLEM with retinol is that it can cause irritation to the skin, making it a bad choice for sensitive skin types. If you aren’t being diligent with sunscreen, retinol can predispose the skin to the damaging effects of UV radiation. Retinol is not recommended for pregnant women or women who are breastfeeding. Furthermore, many skincare products containing retinols are also packed with toxic fillers and preservatives, which are not appealing to the green and clean beauty community.

Luckily there is a new natural retinol alternative on the market that is a safer (and more sustainable) option: Imaya Beauty’s Retinoic Face Oil made from sustainably wild harvested and hand crafted Aguaje oil. 

What is Aguaje? Aguaje is a fruit that grows at the top of the Aguaje trees in the remote Amazon Rainforest. The aguaje is hand pressed to extract the oil – hand pressing ensures that only ripe fruits are used to create the final product.

Why is Aguaje used? Aguaje oil has been used on the skin by indigenous Amazonians for hundreds of years. It is one of the richest sources of provitamin A in the world with 20 times more beta carotene than carrots. As a natural fruit oil, Aguaje contains many other components such Omega 3-6-9 fatty acids, Vitamin E, Vitamin C, and other antioxidants.

Plants create antioxidants as a response to stressors in their environment – this includes sunlight. As the Aguaje tree reaches for the sunlight, towering 10 storeys above the rainforest floor, the fruit is exposed to high levels of sunlight. The result is an oil that is rich in protective antioxidants.

While we have focused on the beneficial effects of beta carotene, because it converts to retinol in the skin (making Aguaje oil a natural retinol alternative), all the natural components in the oil work together to create radiant skin.

Is Aguaje oil suitable for me? Our Aguaje oil is non-irritating - it is suitable for all skin types and and for pregnant women.

Imaya Beauty is the first company in the world to launch a pure and natural retinol alternative that counteracts climate change. We guarantee that our aguaje oil is crafted without contributing to the deforestation of the Amazon's aguaje trees. These trees store more carbon than any other tropical ecosystem in the Amazon Rainforest making them an important resource to protect. We also contribute 10% of profits to reforestation of aguaje trees


Antille C et al (2004) Topical beta-carotene is converted to retinyl esters in human skin ex vivo and mouse skin in vivo. Exp Dermatol 13(9): 558-61.

Mukherjee S (2006) Retinoids for the treatment of skin aging: an overview of clinical efficacy and safety. Clin Interv Aging 1(4): 327-48.

Sampaio MB et al (2012) Manual tecnologico de aproveitamento integral do fruto e da folha do buriti (Mauritia flexuosa). Instituto Sociedada Poulacao e Natureza (ISPN), Brazil: Brasilia DF.

Silva SM et al (2009) Characterization of Oil Extracted from Buriti Fruit (Mauritia flexuosa) Grown in the Brazilian Amazon Region. J Am Oil Chem Soc 86: 611-616.

Leave a comment

Please note, comments must be approved before they are published