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What is Zero Waste Beauty?


The beauty industry is rapidly evolving and sustainability is at the forefront of this change. Consumers and beauty brands alike are increasingly demanding for more sustainable ingredients and zero waste packaging. 

Zero waste beauty is a trend towards reducing waste in packaging and the supply chain as a whole. The goal is to reduce the amount of waste that goes to landfills and oceans. The drive towards zero waste beauty is to prevent pollution and reduce the amount of plastic on the planet. 

Consumers want to feel good about the products they buy. Identifying brands that are sourcing sustainably and using low waste packaging is still a big challenge for consumers and brands alike. 

Did you know our Retinoic Face Oil is a a zero waste oil? That's right! Our aguaje oil is made from ripe fruit that is hand pressed into a natural, unrefined oil. Our partners in Peru use the left over pulp, peels and seeds on various agro-ecological initiatives. For example, the pulp and peels are used as animal feed, and the seeds are used for reforestation projects. This means no waste! Exciting plans are also in development for additional uses of these co-products of aguaje oil production.

As for packaging, we are in the process of transitioning to a zero-waste operation. We hope to have more updates in 2021. 


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