About


About Imaya Beauty

Imaya is a Toronto based beauty brand that was founded in collaboration with Amazonian producers and the Kokama community in Peru to support conservation and reforestation efforts in the Amazon Rainforest.

About the Founder 

Imaya was founded by Angie Vlahovich, a conscious beauty blogger and sustainability advocate. In 2018, Angie returned to school to study cosmetic formulation while continuing her consultancy work in sustainable and organic ingredient sourcing. Her work with Amazonian agroecology organizations led to her discovery of the amazing Aguaje fruit. This fruit has beneficial properties for the skin and is critical to the ecological health of the Amazon Rainforest. In 2020, Angie decided to combine her passion for skincare with sustainability and formed Imaya Beauty. 

Imays's Mission

Our mission is to help people achieve radiant skin while supporting conscious, sustainable beauty. 

Imaya's Core Values 

Sustainability, transparency, authenticity, and performance are the foundational pillars of Imaya Beauty. This isn't just another skincare brand. It's a brand with a conscience. Imaya deeply cares for the preservation and restoration of one of the world's most precious natural resources - the Amazon Rainforest. We pride ourselves in being fully transparent about our sourcing and hope to inspire other brands to do the same.