About Imaya Beauty
Imaya Beauty is a Toronto-based indie beauty brand that was founded by Andrea Vlahovich, conscious beauty blogger and sustainability advocate (known as "Organic Angie" on social media). She creates 100% natural, non-toxic anti-aging skincare that is suitable for sensitive, dry and acne-prone skin.
She sources all her ingredients sustainably and ethically from the Amazon Rainforest. She works with Amazonian producers and the Kokama community in Peru to support conservation and reforestation of the Amazon Rainforest.
This isn't just another skincare brand. It's a brand with a conscience.
About the Founder
In 2020, after turning 30 years old and having more time during the COVID-19 pandemic, Andrea decided to marry her passion for skincare with sustainability and formed Imaya Beauty. Andrea runs the business on her own out of the Junction Triangle neighbourhood of Toronto.
Andrea studied at the University of Ottawa, City University of Hong Kong, and Queens' University. She worked in labour relations and as a sourcing consultant for an organic food startup. Her work with Amazonian agro-ecology organizations led to her discovery of the locally known Aguaje fruit, which has beneficial properties for the skin and is critical to the ecological health of the Amazon Rainforest.
Sustainability, transparency and authenticity are her core values and these values are reflected in her brand.